Playland Arcade

George and Eugene Gordon opened this arcade on the Santa Monica Pier in 1954, and their descendants still run it today, making it the pier's longest continuously family-owned business. More than 200 games fill the floor, with skeeball and air hockey as the long-running draws alongside a newer Step ManiaX machine, and tickets won at the games trade for prizes at the counter. A photo booth turns out old-style strip photos.